Branding is every bit about creating a perception of a brand name amongst the potential buyers and even non-buyers. If a product is active in one business arena for decades, chances are that a huge chunk of users would agree to give it at least one shot and make a purchase. This ain't no trial and error but factual stuff picked freshly from the hidden notes of the business books.
On the list, we have brand names as old as 150+ years and you'll be surprised to know that a few of these actually sorta have a monopoly in their field of business.
If you don't believe me, these age-old brands that are still going strong as ever are sure to make you agree while also teaching you some important business lessons.
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